I am so happy to report that my team and I have worked all night to resolve a major debate regarding a new t-shirt design. The entire team has been been going back and forth to decide whether or not it's appropriate for Urban FLRT a new brand to release the following shirt.
The major concern was mostly about it's
indirect message and how people would perceive it.
At first glance, it goes against Corey Wesley, Creative Director's spirituality and the message he is trying to convey when it comes to Urban FLRT, positivity.
For
years the word "urban" has had a negative connotation and with Urban
FLRT we are hoping to change the current definition. We want to prove to
the world that when you live and love the urban experience and lifestyle
that you can be, you can do and and you can become whoever you want, regardless of the
odds.
I can't believe it but we spent several
hours discussing the impact to the company and how it could potential
affect the brand and Corey's image. The debate
was long but we have come to an agreement, UF - Middle Finger is now
available to the public. Be on the look out for a write-up from
Creative Director of Urban FLRT, Corey Wesley why it was important to
make this particular shirt
available.
Click Here to Read Corey Wesley's Write-up on UF Lifestyle: The Meaning of UFU – Middle Finger
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