Based in New York City, Urban FLRT is a lifestyle brand developed by best friends who are devoted to empowering others. The personal experiences of co-founder Corey Wesley inspired the brand to come to life.
Raised on the Lower East Side of New York City in a single parent home, Corey had a good childhood. Adult life turned out less rosy. His professional career as a successful corporate trainer came to a standstill with a layoff in 2007. Not being able to find a job right away with business partner, John S. Myers, he created BlackOutEndeavors LLC. They ventured into the t-shirt business and created the first brand Flirtatious-T which was seen on celebrities Kendra Wilkinson and Whoopi Goldberg.
Circumstances, however, took a turn for the worse and Corey was faced with the continued downturn in the economy, health challenges, an addiction, and having to temporarily rely on public assistance. Corey experienced some serious dark times. Although it wasn’t easy, he eventually came out on top.
Through his journey, Corey started attending Unity of New York and sought professional counseling. Through therapy and spiritual growth Corey began to understand the value of being honest, open, authentic, and true with respect to “where you’ve been” and “where you’re going” in life.
Then one evening John and best friend Omar were discussing Corey’s challenges and struggles. Playing off the previous brand Flirtatious-T, Omar suggested the message “Freely Living Real & True.” And so it came to be. The new lifeblood of the brand was “FLRT, Freely Living Real & True.”
The concept of FLRT was born out of overcoming adversity and acknowledging the truth. Corey came to understand that when we live in the truth and acknowledge the sometimes ugly realities we’re faced with, we are empowered to live a life at peace with who we are and where we are. All too often the burdens and tragedies we experience bind us, preventing us from living a full and enriched life. By unleashing the ties that bind we begin to experience a new world filled with joy and happiness.
Today the Urban FLRT brand and the FLRT Philosophy bring people together through the universal desire to freely live one’s life to the fullest, living through truth, and facing life’s challenges through empowerment.